Their aim is to be a long-term producer of high quality food and forest products, managing the land sustainably, and working with the best managers in New Zealand.
Craigmore works in and with the wider rural environment and rural communities. Farms and Forests are the start of the chain to bring food and fibre to the consumer, who cares about the origins of these products, and the methods used in its production. Long-term sustainability of food and fibre production is core to the Craigmore vision.
They have nine Sustainability Principles, on which the business was founded in 2009, which are at the core of their culture. Sustainability means behaving in ways that leaves the world in a better place and allows the generations that follow to continue to earn a living from the land.
Craigmore also seeks to identify ways in which they can deliver a positive impact. They regard it as a privilege and a responsibility to manage land, soils, water and other natural resources for the long-term.